Opening your own retail store might be a long-time dream for you and it does require a great deal of investment, both emotionally and in monetary terms, among others. to make sure you make sufficient returns, you must put all your cards on the table and make the right decisions regarding marketing and publicising your business while staying on-budget. There are also a number of extras you can do to help make life easier for both you and your customers. Happy customers translate to a better reputation and consequently, better profits. How can modern technology take you where you need to be?
By helping you give customers a reason to walk through your door
There is no limit to the ways in which you can attract more shoppers to your store. One of the ways a few retail stores are keeping shoppers engaged in-store is by printing QR codes on products that let them see product demos or connect to the company’s social media pages or website when they scan the codes with their mobile device. In return, the retailer would gain the customer’s information which will come in handy when trying to figure out which promotions to send to whom.
Also, there are smart screens where shoppers can view a list of items on sale, new additions to the store, reviews on a specific product, and more.
By making payment easier
Whether you are using a POS machine or a tablet, there is no denying the huge bonus point of sale technology has been for the retail industry. That is why those who provide versatile options like the POS systems by Vend will never run out of business. Customers no longer have to worry about not having enough cash on them to shop and you don’t have to worry about change or keeping loads of cash in the store.
There is also online and mobile app payment to be thankful for. With options like click and collect which allows a shopper order online and pick up at their convenience, you would be making the shopping more convenient for many, particularly the super busy crowd. Who knows? They might even end up making more purchases when they drop by for a pick up.
By widening your reach
You might have guessed a wider reach refers to the social media audience, but there is also blogging and all the other online marketing channels businesses have been blessed with in recent times. Many retail outlets now recognise the power of social media and constantly engaging with customers in a meaningful way. A great way to market your brand is to research, you can do this by using Circle research, some of the best Market researchers around.
Doing it right
There are many other ways technology can be used to help you attract and please customers, but these should be the barest minimum and are widely used already. Over time, as you expand, you could add more to the mix to make your business better, but it must be worth it.