Rural broadband problems make online shopping a postcode lottery

Wednesday, 01 June 2011 01:34

Rural broadband problems with both mobile and fixed-line connections can turn online shopping into a kind of postcode lottery, according to Consumer Focus.

The consumer rights campaign group argues that, as many of the best deals can be found on the internet, those with poor broadband coverage are missing out.

Not only that, but retailers are also suffering from being unable to reach these customers – taking £1.3 billion out of the UK economy.

"Patchy coverage, particularly in more isolated areas, hits consumers by reducing their internet access via mobile phone or fixed broadband," says Consumer Focus digital expert Marzena Lipman.

"This broadband lottery is particularly worrying as online deals are often the cheapest around."

Previous research from Ofcom revealed that the average mobile broadband connection speed is now 1.5 Mbps.

However, latency – delays in getting a response from a given server – can cause the total download time for a page to be much longer than this figure suggests.

Use the comparison tools to keep your bills low

Comments Bubble Comments

blog comments powered by Disqus

Save money on your gas and electricity bills

Compare all energy prices with uSwitch and save up to £400.

Twitter: My Finances

Join the conversation at #news_myfinances

Newsletter sign up


In addition to the weekly newsletter, which areas of finance would you like to hear from us about:

Tick this box if you would like us to send you promotions from carefully selected third parties.

By signing-up you agree to the terms of use and privacy policy.

sign-up button

Get the latest information on: