Aviva: Free life insurance for new parents

Wednesday, 04 November 2009 12:00

The arrival of Wayne and Coleen Rooney’s baby Kai has prompted Aviva to promote its free life insurance deal for new parents.

The insurer is offering £10,000 worth of life cover to new parents in the UK who register before their baby is six months’ old. It runs until their child’s first birthday.

The deal, which Aviva launched in July, is being introduced in a bid to remind families with newborns to address the all important issue of protection at time when they might not normally have considered it.

A survey commissioned recently by Aviva suggested in their baby’s first year mums and dads will be distracted with changing 2,007 nappies, carrying out 1,789 feeds and doing 280 loads of washing.

Louise Colley, head of protection products for Aviva, said: “The arrival of a new baby signals a complete change of lifestyle and, while the first year of a baby’s life is one of the most special, it’s also one of the toughest times for parents.”

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